Rayuela Productions was founded in 2014 by Laurence Buelens, after returning from Argentina, where she studied documentary film. Despite all the warnings about the difficulties of pronunciation for non-Spanish speakers, the name Rayuela was obvious.

Rayuela is the title of a novel by the great Argentine writer Julio Cortázar, who was born in Brussels, educated in Argentina and exiled in Paris. An emblematic figure of the Latino literary boom, Cortázar conceived Rayuela as a multi-faceted work. The novel can be read either in a linear fashion, from chapter 1 to chapter 56, or in a non-linear fashion, starting from chapter 73 and following an order indicated at the beginning of the book.

Cortázar liked to speak of the « complicit reader ». Like the masterpiece that inspired our name, we seek to multiply viewpoints and bring out new perspectives to an active audience.

Finally, Rayuela is also the title of a Gotan Project song, which opens with the most perfect pronunciation of our name.